A New Name. The Same Mission.


You may notice something’s different about us. As part of our exciting brand transformation under the Direct Energy family we’ve changed our name. Let us reintroduce ourselves. We’re Direct Energy Solar!

Our brand and our communications with you will have a new look and feel, but our mission remains the same—to provide an exceptional customer experience and ensure that our customers get the most out of their solar panels: the most energy generated, the most electricity savings, the most beneficial environmental impact and the most joy each time they see a sunny day.

As a member of the Direct Energy family, we believe that we can provide a wider array of services and more opportunities for our customers. We will continue our tradition of excellent service, deep expertise and a turn-key customer experience.

What this means for you?

This is an exciting time for us and our customers. The Direct Energy family of companies has served over six million homeowners across North American for over 15 years. Direct Energy has become the largest home services provider on the continent by providing professional, affordable and high-quality energy products and home services. You can trust us with your solar installation and now, many other home service needs.

There are several things we want to point out:

  • Our new website will be www.directenergysolar.com
  • Company phone numbers and office addresses will remain the same
  • You will continue to work with the same people in our company as you have in the past
  • Our customer communications like email will now come from “@directenergysolar.com” so make sure you add the email address to your safe list to ensure you receive any updates from us.

With this change, we will be able to diversify our services and will also be able to bring solar to even more rooftops across the country. This is a step forward in our desire to deliver the best solar experience possible. We also want to promise you that despite some changes, we guarantee to provide you with the best solar products and service possible while offering a wider range of opportunities and financial options.

We can’t look to the future without remembering our past:

In 2007, three friends from college saw an opportunity to change the way residential solar was sold. Vadim Polikov, Josh Goldberg and Ben Davis felt it was time to bring a more professional experience to what had traditionally been an unsatisfying contractor experience for homeowners when it came to buying solar. Their research indicated people were tired of cost overruns, poor customer service, unreliable project schedules and an overall lack of sophistication in the solar installation market. Homeowners deserved better.

They launched Astrum Solar in 2008 with a focus on providing an exceptional customer experience through a business model based on technology, precise and thorough business processes and competitive pricing. Putting the customer first, Astrum Solar spends more time upfront with solar customers, creating precise designs with purchase options based on the homeowner’s needs.

Seven years and thousands of customers later, Astrum Solar positioned itself as a top 10 installer, recognized by many as a leader in the industry. As we move forward as Direct Energy Solar, we want to reassure everyone that we will continue to build on the stellar reputation we’ve worked so hard to achieve.

If you have any questions about this exciting new, please contact us at any time. We look forward to hearing from you and be sure to follow us on social media for solar news and company updates.